The significance of “serious games” often doesn’t receive the merit it deserves. The first generation of gamers are now parents and are sharing digital games with the younger generation. But, we still need to convince our elderlies of its worth. Recently, the GM of a major gaming house production in Shanghai mentioned to me that allowing more time for gaming was a topic on both his professional and personal agenda. The theory that gaming can make a better world is an idea expressed by some specialists, including alternative reality pioneer Jane McGonigal. The unanimous success of the 2010 educational game Evoke, developed by the World Bank Institute and directed by McGonigal, proved the value of such games. Evoke was designed to empower young people all over the world, especially in Africa, to start solving urgent social problems like hunger, poverty and disease, and to develop real world ideas to address these challenges. The results speak for themselves. For the first time a “serious game” demonstrated how we could be involved in controlling our faith, seriously deconstructing common rules about the psychological changes we need to go through to support a world of change. Based on the evaluation of the program, 60 percent of sub-Saharan Africans reported that the game had a strong effect on thinking big thoughts about the future and 60 percent of players reported that the game influenced them to start something new. Recently, the New York Public Library began promoting Evoke on its website as a way to find and imagine the future. Should we use this “serious game” with brands to imagine future products? Digital utility is proving its worth. How do we better understand and anticipate future world challenges? Perhaps the answer is in “serious games”.